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Revenue explained.

Sales recognized for a reporting period under the applicable accounting rules. Revenue is different from profit and from the cash collected during the same period.

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Revenue

Sales recognized for a reporting period under the applicable accounting rules. Revenue is different from profit and from the cash collected during the same period.

Example: A fictional business reports more sales while higher expenses reduce its profit.

Watch for: Assuming that a revenue increase automatically improves every other financial measure.

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